Tough! AC 1973 Campaign

[Music] AC presents turn on with AC featuring the spark plug twins Anne Frasier and Sandy Freeman Miss oil filter Freddy Chapman had your filter checked lately Mr headlamps and PCV valves Don stro and Mr caps Dave Shelly and special guest star the distinguished American actor Alex Carris AC or not AC there is no question brought to you by the wonderful products of [Music] AC and you let's take some inventory [Music] axx ret here are the we should see this is the theme this is is a SCH we're all a team follow our Le we know exactly what you need we know exactly what you need we know exactly what you [Music] need customer you can at the G [Music] is turn pull up down your hair now AC the best news w we go nothing deess nothing to only the best some of the true now A present the best C isn't for me [Music] we will be more more the top we mean the now you all can keep a bre while a thanks the best about you and now in line with the trend to likable lovable fun loving news broadcast tonight AC presents its new newscaster direct from the faty theater here's B okay let's see what's new in the news earthquake train wreck shipwreck n that's not funny enough for this newscast oh here one flush I mean Flash and for that story let's go to Rita take it Dateline Flint 1972 Warehouse Distributors jobbers and retailers everywhere in the United States cheered when AC offered them the acutron watch by boua Warehouse Distributors jobbers and retailers everywhere in the country are now wearing the acutron some are even wearing them in clusters that's a no no B 1972 Flint a gigantic National survey of Auto retail outlet and service stations was conducted what's funny about that tell them why tell them why okay they wanted to discover which is the leading brand of spark plugs and oil filters in the United States the results of the survey results who cares about that results are just a lot of numbers you know Flip Wilson couldn't get LS with with material like that tell them the results of the survey kill the pets Uncle boo really hung one on last night boys and girls the results of the survey AC spark plug and AC filters lead all other brands in in all Outlets where uh spark plugs and filters are so lady what are you doing you can't stand here and clean I'm on telev oh you on television now right now lady I'm on television hi Harriet hi Florence James lady W you understand you can't stand here and just talk to people I'm telling people about AC spark plugs and the fact that they lead all other brands in retail outlets and now they're going to get even tougher on the competition well if they already lead why are they going to get tougher on the competition hi Harriet hi Jenny MAA the hook get the hook we interrupt this program for a special News Bulletin for every 104 AC spark plugs a retailer buys during the month of April he will receive eight AC type r45s aiter spark plugs and 400 prize points free jobbers will be able to buy this package of aiter spark plugs and prize points a $760 value for only $1 for every 24 AC oil filters a retailer buys during April he will receive two AC type pf25 oil filters and 400 prize points free jobbers normally pay $574 for these two filters and 400 prize points but for this April push they'll be able to buy this package for only $187 this is a hell of a new show you know what I mean what we need here is a stripper this will keep AC tough products moving from Factory to consumer in greater numbers than ever before who the hell is that talking our survey confirmed that more Automotive retail outlets stock the AC brand than any other brands where the hell are you hello hello goodbye goodbye he's only about that big too to assist AC Wholesalers to fully capitalize on the sales building potential of these promotions and make AC spark plugs and oil filters available in even more retail outlets we are pleased to announce that in March now that's what I mean by news besides that AC field reps and Warehouse Distributors will devote the entire month of March to calling on all AC jobbers acquainting them with the spring campaign and getting them ready for the big April retailer promotions get the April get the April and for April oh to be in that picture now that April's here in April AC field reps and jobbers will conduct the biggest retailer sales Blitz in history calling on all retail outlets giving them the opportunity to get their free spark plug and oil filter packages with free prize points when they Place their qualifying orders for AC spark plugs and oil filters that last blonde she's really got the points later in the spring additional premium promotions will be announced for the summer selling season May through J July which will continue to keep the ball rolling and make AC even tougher on the competition go to the commercial a commercial and now we offer you direct from Paris some spicy art pictures our commercial our commercial you and your equipment have to be tough to compete in the Pikes Peak Hill Climb stock car winner Bob silver used AC spark plugs AC's new super ceramic insulator is Built Tough tested tough to keep you going when the Going's tough for quick starts in a smooth running engine get AC Fire Ring spark plugs original equipment on GM cars AC [Music] going and now a word from our sponsor guess who I wonder what AC is doing for an ad campaign this year [Music] [Applause] I am nervous nervous nervous I am just one ball of tension tension tension I have sense of your missuse Miss parad but why isn't she here yes send her right in well now who is that your massuse thank heaven I've got to be relaxed it's just too much responsibility yes I know dreaming up a whole new campaign for AC I've got to come up with something it's my big chance Miss Underwood a brand new campaign something soft and feminine tough is out no tough is in I'm Max tough the new Mur you you're not help Helga always does me well I'm doing you now Helga seems to be pregnant oh oh how physical very well it's too late to get someone else and I simply must be loosened up well let me loosen you up what are those terrible lumps on your arms they ain't bumper stickers why their heart is Rock you should see a doctor now I need a line for AC how about how about ladies here's a durable oil filter made to last through your most intimate moments why you lifted that heavy table like a feather that phone is driving me crazy let me have it for you ma'am oh I must think I must think how's this Miss Underwood promise or anything but give her PCV valves it's been done why hold your body up there okay but promise you'll be gentle oh oh oh that's good oh that's very good no no no I must think I must S soft and feminine does she or doesn't she use AC lamps no no no no that doesn't ring doesn't ring at all oh that's interesting what are you doing I'm massaging your pictor of glattus oh make smaller C Les no no no I I must think I must think think because we're women we need more spark in our plugs I knew You' do something like that the moment my back was turned you know you're making me tenser miss Underwood quick get me an aspir you're an animal that's what you are an animal you bet your asper lady [Music] thanks I needed that do it again no I mean it do it again and again and again and again I love the feeling of your strong tough hands you're tough look at those arms that chest you're strong reliable oh Max I've been such a silly frustrated Old Maid Acy doesn't want to be feminine tough is right what are you talking about Lady it's done a good job all along tough is in women want a product that's strong that can take a lot of punishment they want quality merchandise that can stand up under a beating something for their boats in a storm for their cars on a Long Hall out in the desert under a Tropic moon with the palm tree swaying my Des is waiting I'm embarrassed this spring we expect to cut into competition even more with our biggest advertising campaign ever with wider audience selection than ever before and broad-based appeal through a dynamic combination of TV and print we'll be on TV Nationwide every day during April May and June on Prime Time Shows with commercials such as these [Music] you and your equipment have to be tough to compete in the Pikes Peak Hill Climb stock car winner Bob silver used AC spark plugs AC's new super ceramic insulator is Built Tough tested tough to keep you going when the Going's tough for quick starts in a smooth running engine get AC Fire Ring spark plugs original equipment on GM cars AC keep [Music] you got to be tough to compete in the Mexican 1000 your equipment's got to be tough too johnmy Johnson uses AC oil filters they're Built Tough tested tough to stand up to high oil temperatures and pressures and that toughness is built into the AC filters that go into your car next time get the tough one an AC oil filter original equipment on GM cars AC [Music] and we're not stopping there we'll have ads in the most influential consumer magazines spreading the word to all car owners about AC spark plugs and filters we'll have specialty ads which will hypo sales to car Buffs marine and cycle enthusiasts and hot roders too and of course our trade advertising will tell everybody in this business all about AC's promotion this [Music] spring not only is the theme tough the ad campaign is tough too just like my Mac tough penetrating and effective and it reaches the consumer oh well that's that's all the news for tonight oh no it is and dat line Flint today AC salutes its Warehouse Distributors retailers and Jers because you're the greatest bunch of guys AC knows we love it come back and see USC what you heard did you learn have you been will you turn turn on with going to get and prium points as going to [Music] themare rets turn gentlemen we hope you love the 1973 spring program we we want you to know we intend to help you make it the biggest and most profitable spring and summer selling season ever we know AC is number one and we know it has been through the combined efforts our people and your people working as a team we will continue this teamwork a mutual Cooperative effort to profit [Music]