Too Tough to Care

Duration: 0:22:00

Creator: Inc

Format: 16mm

Color: Color

Sound: sound

Description: Satirically dramatizes the selection by a cigarette company of an advertising campaign in the light of evidence that smoking is related to the incidence of lung canger. Pictures a number of advertising approaches which are rejected. Shows the selected campaign, which appeals to those who are "too tough to care" about lung cancer and other smoking connected ills. , Delivers an anti-smoking message by telling about the Finster Tobacco Company who must find an advertising theme they can use to hook kids on smoking and combat all this talk about lung cancer, heart disease and respiratory illness.

Complete Record: , Satirically dramatizes the selection by a cigarette company of an advertising campaign in the light of evidence that smoking is related to the incidence of lung canger. Pictures a number of advertising approaches which are rejected. Shows the selected campaign, which appeals to those who are "too tough to care" about lung cancer and other smoking connected ills., Delivers an anti-smoking message by telling about the Finster Tobacco Company who must find an advertising theme they can use to hook kids on smoking and combat all this talk about lung cancer, heart disease and respiratory illness. NOTE: Two (or more) records have been merged together to create this data.