THROUGH THE MIRROR

Duration: 27 min

Year Published: 1960

Format: 16mm

Color: B&W

Sound: Sound

Description: Revision of 1940 film 'Face in the mirror'. Shows how to sell at retail effectively by disclosing to the salesman how he appears in the eyes of prospective buyers. Demonstrates good methods by actual on-the-scene experiences of a skilled salesman who wonders why his own techniques sometimes fail. Follows a salesman on a shopping expedition to demonstrate that basic selling techniques result in satisfied customers.

Complete Record: Source: JamHandy Interest level: sh-c-ad Price: $145, rent $25 Format: sd b&w Catalog numbers: LC card Fi A 60-3428; EFLA evaluation card No. 4407

Metadata Source:Educational film guide. Supplements (1959-62)