THE MAGIC TOUCH

power performance safety ease of handling economy the search for these qualities and ever greater abundance has long been the dedicated task of American engineering genius and in no other field has the search been keener than in the development of motorcars for the people of America over the years people have come to look to one name Chevrolet as the leader in developing the finest at lowest cost with all the qualities most wanted in motorcars true to this tradition now for 1953 the magic touch of Chevrolet engineering genius brings to America unbelievable advances in motoring pleasure it has succeeded in transferring to you a true magic touch the magic touch of toe to accelerator that brings amazing new experience in performance the magic touch of foot to break that brings swift sure stops with unbelievable ease yes with the all-new 1953 Chevrolet your magic touch puts you in command of standards of quality that exceed all previous records for performance safety ease of handling and all this with unheard-of new standards of economy what's behind this simply the story of Chevrolet's years of pioneering developing perfecting culminating in two magnificent new power teams for 1953 one for those who want the modern magic of automatic driving the other for those who want the finest in conventional gearshift driving for conventional driving a new power team offering the amazingly powerful drift King even have engines the famous synchromesh transmission a new highly efficient rear axle ratio here is power for every driving need an engine designed to give you performance miracles with a displacement of 235 cubic inches compression ratio increased to 7 point 1 to 1 horsepower raised to 108 over 15% more designed to work with the thrift King engine is Chevrolet's outstanding synchromesh transmission easy to shift durable and this year more dependable than ever under all circumstances finally completing Chevrolet's new conventional power team and bringing it the last needed touch of balance is a new rear axle ratio designed to transmit to the rear wheels the right amount of power for best performance with maximum economy this is a power team to make conventional driving history in performance and in economy of operation preliminary tests here at the General Motors proving ground already have shown that this new conventional power team can deliver up to 40 percent greater performance up to 25 percent greater economy depending upon driving conditions sensational just wait till you drive it but wait till you drive Chevrolet's all-new automatic power team available as an option on all bel air and 210 models for a truly amazing driving experience your magic touch brings you undreamed-of performance and economy with velvet smoothness and effortless control the power team that offers the breathtaking new blue flame high compression valve in head engine the great new Powerglide automatic transmission and the economizer rear axle here is an engine that sets new standards and performance in the low-priced field 7.5 to 1 high compression ratio 115 horsepower and Chevrolet engineering thanks to over 40 years of building more valve and head engines than all other manufacturers combined offers you all this tremendous new power without the need for using premium gasoline and the rest of Chevrolet's new automatic Power Team has been precisely designed to carry this new power to the rear wheels with great new efficiency and full economy the great Powerglide automatic transmission owner tested over a billion miles is now more than ever the ultimate in automatic driving in both performance and outstanding economy starting with the selector in drive range this great transmission now automatically engages the low gear for a quick surge of power on the getaway up shifts to cruising range occur between 10 and 40 miles per hour depending on accelerator pressure for greater than ever traffic acceleration quickly press down on the accelerator and you downshift automatically at any speed up to about 40 miles per hour as you slow to a stop the transmission automatically down shifts to low at about 9 miles per hour to be ready for the next flashing start and all this has been accomplished without adding a single gear what's more a new control mechanism makes the up shifts and down shifts smoother than smooth coupled with the new more powerful 115 horsepower engine a new larger torque converter simplified design more efficiently transfers the engine power to the rear wheels the increased fluid coupling at all speeds provides outstanding new economy by reducing the engine revolutions per mile of travel indeed those who have thrilled in the past at the experience of driving with Chevrolet's velvet smooth automatic power team will marvel at the performance and economy miracles of this new power glide with the great all-new blue flame engine ready at the magic touch of your foot finally rounding out this unparalleled automatic driving team is Chevrolet's famous economizer rear axle with its gear ratio exactly calculated to transmit maximum power with maximum economy and now just how well does Chevrolet's new automatic power team live up to the expectations of its designers let's look at the proof here at the General Motors proving ground we can see automotive history in the making there's no guesswork here nothing is taken for granted this great new Chevrolet Power Team has to prove itself under every and all conditions the most accurate time and distance measuring techniques are brought into play to check and record every phase of a car's operation in performance and economy tests figures disclosed by these control tests brought out the astonishing fact that the great new automatic Power Team delivers up to 30 percent greater performance in lightning like getaway tests for acceleration at all speeds in city driving or on the highway the kind of driving that takes you to work does your chores or gives you pleasure tests for performance and economy that will make new Chevrolet history and for economy and city driving conditions these tests revealed that the new automatic power team delivers up to 25 percent greater fuel economy no matter where you drive in city country town or village in either Chevrolet sensational new conventional drive power team or in Chevrolet is magnificent new automatic Power Team a magic touch will bring you new joys and pleasures in driving in 1953 matching the amazing new power the magic touch of your foot on the brake brings a new sensation in braking ease with even greater control because of Chevrolet's wonderfully improved jumbo drum brakes with a newly designed hydraulic system which provides up to 23 percent greater ease of application in making smoother and surer stops and on the road on city streets or open highway the magic touch of your hands on the steering wheel gives you an amazing new experience in ease of control this year Chevrolet is long famous Centerpoint steering offers new standards in effortless handling through the addition of two needle bearings which brings you easier than ever safer turning and control under all conditions and finally for those who want the ultimate in ease and safety of handling Chevrolet introduces to the low priced field as an option its new extra easy power steering the same kind of power steering available with the most expensive General Motors cars here with positive safe control at all times you can negotiate the sharpest turns the busiest curves the tightest parking maneuvers almost without effort with hydraulic power doing up to 80% of the work of steering yes all these things are yours to command the magic touch of Chevrolet engineering genius offers you a new unheard balance of engineering in low-priced cars magnificent standards of quality for power performance safety ease of handling and economy it will give you the magic touch for greater than ever motoring pleasure in the 1953 Chevrolet of your choice