THE JACK DANIEL’S WHISKEY STORY

Description: Produced by Larrance/ Watson Associates, this promotional film from the 1970s -- dubbed in Italian -- sheds light on the origin story as well as the manufacturing process of the famed Jack Daniel’s Whiskey. The film was shot in Lynchburg, Tennessee at Jack Daniel’s Hollow, and takes the viewer on a tour of the distillery. Originally founded and owned by Jasper Newton “Jack” Daniel in the late-1800s, the company is now managed by Brown-Forman Corporation. Montage of nature scenes from Central Tennessee (0:47). Tour group walks the grounds of Jack Daniel’s Hollow with guide Clarence Rollman (1:34). Statue of Jack Daniels (2:08-4:03). Building that housed the first distillery and sign that reads Jack Daniel Distillery Lem Motlow Prop, Inc (4:04). Jack’s office interior - portrait of Lem Motlow (5:01). Portrait of Franklin D. Roosevelt’s Vice President John Nance Garner (5:16). Portrait of Mr. Martin Losell (5:36). Jack Daniel’s death (5:40). Print of Lynchburg’s main square on market day (6:28). Clips of ducks on the property (7:17). Delivery of grain oats and barley (7:28). Exterior of distillery (8:10). Illustrated interior layout of distillery (8:20). The distillery building - employee checks on the cooking of the grains into “sour mash” before they are pumped into the fermenters (8:51). Liquid being poured into the fermenters (9:31). Fermented liquid (9:43). Exterior of the distillery compound’s sawmill (10:32). Wood master gathers Maple (11:29). Cutting wood into “Ricks” (12:02). Loggers stacking wood (12:38). Burning wood to make charcoal (12:47). Shovels-worth of charcoal powder (13:35). Charcoal Mellowing Building (13:43). Mellowing process - interior of barrel (14:06). Employee taste test (14:35). Barrels in the storage house containing the special Bianca Americana Whiskey (15:20). Bottling assembly line (16:34). Tour group sits on the front porch of the historic Jack Daniel’s home (17:40).

Complete Record: Produced by Larrance/ Watson Associates, this promotional film from the 1970s -- dubbed in Italian -- sheds light on the origin story as well as the manufacturing process of the famed Jack Daniel’s Whiskey. The film was shot in Lynchburg, Tennessee at Jack Daniel’s Hollow, and takes the viewer on a tour of the distillery. Originally founded and owned by Jasper Newton “Jack” Daniel in the late-1800s, the company is now managed by Brown-Forman Corporation. Montage of nature scenes from Central Tennessee (0:47). Tour group walks the grounds of Jack Daniel’s Hollow with guide Clarence Rollman (1:34). Statue of Jack Daniels (2:08-4:03). Building that housed the first distillery and sign that reads Jack Daniel Distillery Lem Motlow Prop, Inc (4:04). Jack’s office interior - portrait of Lem Motlow (5:01). Portrait of Franklin D. Roosevelt’s Vice President John Nance Garner (5:16). Portrait of Mr. Martin Losell (5:36). Jack Daniel’s death (5:40). Print of Lynchburg’s main square on market day (6:28). Clips of ducks on the property (7:17). Delivery of grain oats and barley (7:28). Exterior of distillery (8:10). Illustrated interior layout of distillery (8:20). The distillery building - employee checks on the cooking of the grains into “sour mash” before they are pumped into the fermenters (8:51). Liquid being poured into the fermenters (9:31). Fermented liquid (9:43). Exterior of the distillery compound’s sawmill (10:32). Wood master gathers Maple (11:29). Cutting wood into “Ricks” (12:02). Loggers stacking wood (12:38). Burning wood to make charcoal (12:47). Shovels-worth of charcoal powder (13:35). Charcoal Mellowing Building (13:43). Mellowing process - interior of barrel (14:06). Employee taste test (14:35). Barrels in the storage house containing the special Bianca Americana Whiskey (15:20). Bottling assembly line (16:34). Tour group sits on the front porch of the historic Jack Daniel’s home (17:40).