The Fourwinds Marina - A Case Study

Year Published: 1976

Creator: Indiana Univ Audio Visual Center

Format: 16mm

Sound: sound

Description: Details issues and problems of management strategy involved in the management of a large inland lake marina, based on a written case study. Discusses management problems, such as unplanned involvement of developers in the expansion of the marina, unanticipated rapid growth rate, insufficient expansion capital and inattention to customer satisfaction in a service industry.

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