The Follow Up

Illustrates the value of following up on advertistments and promotions, such as radio commercials, soliciting customer's reactions to store layouts and point-of-sale ads and getting business associates' opinion of ads used or planned to bring out many of the factors to consider in advertising-sales promotion follow-up.

Copyright

Related films

Sources

  1. 16mm Filmography (legacy record) — title, creator, format, sound, description, catalog record
  2. U.S. Copyright Office, Catalog of Copyright Entries (renewals, 1970–1978) — copyright