The Dynamics of Dimension

Short sponsored film highlighting the effectiveness of three-dimensional design when it comes to advertising and communication, presented by Jannes Associates, Inc. The film displays an impressive array of Jannes pop-up paper products, including a paper cube that can serve as a pencil caddy, and custom designs that Jannes has produced for clients' promotional needs. Voiceover narration conveys the advantages that each of Jannes' stock shapes have over two-dimensional communication. The film employs playful filmmaking techniques including stop motion photography to promote and explain the way Jannes' pop-ups effectively combine two "deceptively simple" principles: "the lively thrust of rubber with the memory of paper for positions previously established."