The Consumer Game

Duration: 16

Genre: Educational

Year Published: 1973

Creator: Directions Unlimited Film Corp

Format: 16mm

Color: Color

Sound: sound

Description: Discusses comparison shopping, unit pricing, convenience packaging, labels and ratings, and deceptive advertising. Shows examples of how manufacturers try to prevent comparison shopping by creating "new, improved" versions of last year's "improved" version and numerous products that all work better than the others. Offers some suggestions for getting "the best buy." Narrated by Arte Johnson., Helps consumers learn how to shop wisely through comparative shopping, unit pricing, and resistance to advertising pressures and ploys.

Complete Record: Discusses comparison shopping, unit pricing, convenience packaging, labels and ratings, and deceptive advertising. Shows examples of how manufacturers try to prevent comparison shopping by creating "new, improved" versions of last year's "improved" version and numerous products that all work better than the others. Offers some suggestions for getting "the best buy." Narrated by Arte Johnson.NOTE: Two (or more) records have been merged together to create this data.