The Consumer and the Supermarket

Duration: 600 Feet

Year Published: 1976

Creator: Barr Films.

Complete Record: Combines consumer interview and analysis of the products and merchandising techniques used in supermarkets to show shoppers how to select the best nutritional value for their food dollar. Explains the basic food groups, explores the role of advertising, store layouts, packaging and labeling in consumer decision making.


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Oddball Film and Video


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