The Challenge of Tomorrow

Duration: 800 ft.

Year Published: 1964

Creator: RCA

Complete Record: 1)Animation; Alphabet flashes on screen, other languages, writing, morse code, radio, TV, records, rockets, satellites in space. “The challenge of tomorrow fascinates me much more than the achievements of yesterday” (Quote, David Sarnoff) CU - hand on telegraph machine, inner gears, sound waves. CU - woman looks through eyepiece. Assembly line, tiny chips with wires. CU - machine sprays yellow liquid into disc, man inspects it. Blue gas flame. Woman looks through apparatus at funky liquid goo. man looks at stuff on screen. Speaker components being manufactured and assembled. Various steps of assembly shown, internal components, etc. CU - label slapped on record as it is made in machine. CU - musicians face listening to music. Records move through assembly line. Empty orchestra chairs. CU’s of Della Reese, Paul Desmond, Perry Como, various shots of other musicians and records flash by. Cameramen looking through camera, news anchors (Chet Huntley and David Brinkley), old-school headphones, various news reports in Paris, London, Shanghai, old NBC logos, “Bob Hope Presents”, Kaleidoscope image, “Walt Disney Presents”, different TV icons. Electronic data processing = tomorrow’s technology. Punch-tape machines, flashing lights, endless printouts and rollers. Satellites in space, satellites being assembled and tested. Official “Scientists” checking and rechecking equipment. Parts of satellites, RCA logos. “Fraternity of Talent” shapes the ideas of tomorrow. Solar simulator, magnetic storms, learn what future holds. Lasers, the many functions and possibilities they present to us. Testing, testing, testing. Microwaves. Atomic reactors, uses of atomic energy to benefit mankind. Testing, flashing, sparks, etc. Silicon chips hold a lot of info. Electron microscopes to show us unseen universe. Rocket launch, satellite dishes, telescopes, subtle placement of RCA logo. Wireless communication (Morris code) as compared to today’s technology. New frontiers = RCA!!