The challenge of management

Year Published: 1962

Format: 16mm

Description: This program is concerned with the role of the business manager, the person who brings together the land, the resources, the necessary labor, and the capital or means of production and sets all these turning to manufacture the things that people need or want. To indicate the functions of the business manager, the program visits a laundry – operated as a proprietorship, a filling station – operated as a partnership, and a large corporation. In dealing with the corporation, the program shows the varied responsibilities of Donald Douglas, general manager of the Reflective Products Division of the Minnesota Mining and Manufacturing Company.

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Indiana University Library Moving Image Archive

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