The Chain gang

Copyright: 19Sep50 LP339, renewed 13Oct77 R674206 Renewal claimant: Columbia Pictures Industries, Inc Original author: Columbia Pictures Corporation

Description: Training film for bank tellers, aiming to foster customer loyalty by making the customer feel welcome, important and at ease. The chain of branches is 500 strong and each individual bank throughout Australia is important as a link in the chain. Personal attention is shown to be vital in the formation of the customer’s image of the bank.