The Best in the West 1969: Western Region Creative Awards

Duration: 12:00

Year Published: 1969

Creator: Jim Morgan

Complete Record: Every year the American Advertising Federation presents films of the best advertising in the thirteen western states. The purpose of the awards is to bring to the attention of the profession those individuals who are doing superior work, and secondly, to encourage more creativity in the field of advertising. Introducing AAF Western Region Chairman, Robert M. Light, President, Southern California Broadcasters Association who gives over view of the awards. The film shows only the sweepstakes winners, the very best of the West. There are many categories of advertising which win awards, but the sweepstakes is the higher award. 30-minutes worth of winners. There are head shots of many designers and heads of winning advertising companies; there are shots of a bunch of designers and executives in long shots sitting around tables or otherwise sitting around. These images express ‘executive,’ ‘boards,’ ‘white collar workers,’ ‘thinking,’ ‘planning,’ etc. apart from the subject of advertising. Consumer Magazine Awards, Reader’s Digest. Discusses TransAmerica ad graphics of ad. Two mean sitting at table with a lot of stuff on the table. Center of ad campaign was statement that is featured in the film: “More pay for less work, that’s the new American way. It could drive us all to the rich house.” Cars, suits, Statue of Liberty sinking. Western Transit Advertising Companies, Metro Transit Advertising. Bus advertisements. Two men in suits standing at side of bus which carries the ad on its outside. Farm Papers Awards., Arizona Farmer-Ranchman, California Farmer, Colorado Rancher & Farm and the Northwest Farm Paper Unit. Sponsored by Bank of America. Two men in suits sitting at table that is heaped with boards with advertising. Image of red Cessna. Image of irrigation pipes and farmer on tractor. Man with net (butterfly net) catching crop pests. Radio Awards. CBS Network Sales. Richard P. Clark Advertising, San Francisco. Two men in suits sitting at table that is shown with all sorts of miking equipment for audio pick up. Speaker thinks radio advertising is listener telling himself rather than listener being told. Clip of old commercial tape-to-tape machine running. Sound of commercial. Shots of mixing boards and analogue transfer station. Direct Mail Awards. Memorex of Santa Clara. Three men in suits at bare table except for their campaign items. Close of hands on campaign advertising. New Paper Awards. Los Angeles Times. Man in suit talking to man in blue shirt (the creative one) who is smoking a cigarette. MS of smoker gesticulating. Cuts to newspaper layout materials. Television Awards. NBC Television Network, sponsored by Television Bureau of Advertising and supporting members. Two men in suits standing in analog television editing studio and talking. Bank of mismatched tv screens on wall. Mike and mixer on table. Example of ad is for National Forest Service. Camera tilts up very large pine tree. Over the tilt are quotes from American history starting with the Lincoln’s Gettysburg Address and ending with John Kennedy’s “Ask not, ...” speech. Match flicked, rapid camera tilt to dry pine needles. “It only takes a moment to wipe out a century.” Then, “Only you can prevent forest fires.” Collateral Awards. Advertising Display Company. Award for Annual Reports, Point-of-Purchase, and Brochures. Two men in suits sitting at table talking. Winning brochure examples are shown. Outdoor Awards. Two men in suits, one with mike, talking in front of large outdoor display for American Airlines with words: “Take one home to mother.” CU of ad agency exec talking into mike. Camera goes back and forth between ad exec and interviewee. Multimedia campaign Awards: Two men in suits at table that has mike and is loaded with three piles of materials relating to the awarded ad. The two go through the story board of the ad. It has interesting CU of spreads that uses words: “Cut Out. Cut loose. Go away.” Business Publication Awards. Three men in suits at table. Window in background reflects urban area. Table heaped with design boards. Specialty Advertising Awards. Two mean in suits at table with packaging for food products. One product is aluminum baking tray with silver handset phone. Hot Line of safety products.