The American Cowboy

THE AMERICAN COWBOY. (1950, sound, 33 min, color, 16 mm)

Sponsor: Ford Motor Co. Production Co.: Mpo productions inc. Director: Leo Beebe. Camera: Larry Madison. Cast: rex pollock. Resources: Copyright not registered; “there’s a Ford Film in your Future,” Bus Scrn 12, no. 3 (1951): 37. HoLdinGS: AAFF, LC/prelinger, Macdonald, uCLA.

Short promoting the Ford brand without employing explicit advertising. Produced with only a loose script, the film was shot on location at the Roberson Hereford Ranch near Gunnison, Colorado, over the course of a year and documents real-life cowboys on the job. note: The film is part of the Americans at Home series, which strove to record American life without excessive use of scripting. Produced in Kodachrome. Viewable online at Internet Archive, www.archive.org/details/AmericanCowb. For more about the sponsor’s publicity approach, see “Ford’s Five-Year Plan,” Bus Scrn 15, no. 8 (1954): 21.

THE AMERICAN COWBOY. (1950, sound, 33 min, color, 16 mm) Sponsor: Ford Motor Co. Production Co.: Mpo productions inc. Director: Leo Beebe. Camera: Larry Madison. Cast: rex pollock. Resources: Copyright not registered; “there’s a Ford Film in your Future,” Bus Scrn 12, no. 3 (1951): 37. HoLdinGS: AAFF, LC/prelinger, Macdonald, uCLA. Short promoting the Ford brand without employing explicit advertising. Produced with only a loose script, the film was shot on location at the Roberson Hereford Ranch near Gunnison, Colorado, over the course of a year and documents real-life cowboys on the job. note: The film is part of the Americans at Home series, which strove to record American life without excessive use of scripting. Produced in Kodachrome. Viewable online at Internet Archive, www.archive.org/details/AmericanCowb. For more about the sponsor’s publicity approach, see “Ford’s Five-Year Plan,” Bus Scrn 15, no. 8 (1954): 21.