The 30-Second Dream

Television commercials and advertising are the subject of this film. “In an average lifetime we spend the equivalent of six years’ full time employment watching T.V. commercials.”

Multiple commercials subjects divided into: Family, Intimacy, Vitality, and Success. These are considered to have key emotional impact on viewers. Many iconic commercials in full or partial: Coke, cars, headache solutions, McDonalds, 7 UP, insurance companies, etc. All with jingles -- full and partial.

Narrated by Richard Kalter; Directed by Terry Brandon and Michael R. Lawrence.

FAMILY:
Pepsident Toothpaste
Nationwide Insurance
Betty Crocker Desserts, Tapioca Pudding in a single serving can
Anacin, Relieves Headache Pain
Telephone commercial (unidentified)
Various unidentified bits

INTIMACY
Pepsi , Pepsi Generation
Noxema Medicated Skin Cream
Chanel #5
Another scent (can’t hear the brand)

VITALITY
Eastern (Airlines) The Wings of Man
Pepsi
Budweiser Beer
Natural Beer
McDonald’s

SUCCESS
RC Cola”Me and My RC”
Cadillac (car)
Cutlass S (car) “Do I need it? I want it!}
Coke, “America’s First Soft Drink”
7Up
7 Up, “See the Light”

NOT CATEGORIZED:
The 7-Up Fairy/Butterfly
Windex
McDonalds
Kellogg's Rice Crispies
Ice Cream -- [can’t read label as goes by too fast] (Jonathan Winters)
7-Up ad wherein boy longs for 7-Up bottle shaped like girl
Kellogg's Raisin Bran
Hefty plastic bags (Jonathan Winters)
The Real Thing -- Coke