The 30-Second Dream

Year Published: 1977

Creator: Lawrence. Brandon. Seidel Film Productions Inc.

Complete Record: Television commercials and advertising are the subject of this film. “In an average lifetime we spend the equivalent of six years’ full time employment watching T.V. commercials.” Multiple commercials subjects divided into: Family, Intimacy, Vitality, and Success. These are considered to have key emotional impact on viewers. Many iconic commercials in full or partial: Coke, cars, headache solutions, McDonalds, 7 UP, insurance companies, etc. All with jingles -- full and partial. Narrated by Richard Kalter; Directed by Terry Brandon and Michael R. Lawrence. FAMILY: Pepsident Toothpaste Nationwide Insurance Betty Crocker Desserts, Tapioca Pudding in a single serving can Anacin, Relieves Headache Pain Telephone commercial (unidentified) Various unidentified bits INTIMACY Pepsi , Pepsi Generation Noxema Medicated Skin Cream Chanel #5 Another scent (can’t hear the brand) VITALITY Eastern (Airlines) The Wings of Man Pepsi Budweiser Beer Natural Beer McDonald’s SUCCESS RC Cola”Me and My RC” Cadillac (car) Cutlass S (car) “Do I need it? I want it!} Coke, “America’s First Soft Drink” 7Up 7 Up, “See the Light” NOT CATEGORIZED: The 7-Up Fairy/Butterfly Windex McDonalds Kellogg's Rice Crispies Ice Cream -- [can’t read label as goes by too fast] (Jonathan Winters) 7-Up ad wherein boy longs for 7-Up bottle shaped like girl Kellogg's Raisin Bran Hefty plastic bags (Jonathan Winters) The Real Thing -- Coke