Texas: Land of Contrast (1966)

Duration: 27:59:00

Year Published: 1966

Format: 16mm

Sound: sound

Description: Produced by the Texas Highway Department’s Travel and Information Division, Texas: Land of Contrast is a tourism film highlighting the variety of recreational activities found in Texas. It was reportedly the first in a series of travel films intended to counteract out-of-staters’ misconception of Texas as “one vast, barren wasteland,” according to the Victoria Advocate. Broadcast nationally in 1966, the film ultimately reached millions of viewers. Texas: Land of Contrasts travels all over the state, spotlighting festivals in Austin and San Antonio, leisure activities in Corpus Christi and Galveston, and booming industries in Kilgore and Tyler, as well as various state and national parks across West Texas and the Panhandle.