Texaco: Winter Safe Program, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (kids clamoring) 0:01 - I've got it. 0:06 Narrator Uh, oh. 0:07 That puddle under there means trouble. 0:08 Your antifreeze protection is going down the drain. 0:10 This year... 0:13 (triumphant music plays) 0:14 ...trust your car to the man who wears the star. 0:16 Get the Texaco Winter Safe Program. 0:19 Winter Safe, a careful check 0:22 throughout your cooling system 0:24 for possible leaks, 0:25 and leaks can happen in more than 27 places. 0:26 The Winter Safe Program means Texaco Anti-Freeze. 0:29 The one that proved it stops winter acids best, 0:33 and the Winter Safe Program means this, 0:36 you're guaranteed that all winter long, 0:38 any Texaco dealer will maintain the degree 0:41 of protection specified. 0:43 As explained on the seal, 0:45 get the Texaco Winter Safe Program at this sign. 0:46 ♪ You can trust your car ♪ 0:52 ♪ To the man who wears the star ♪ 0:53 ♪ The big, bright Texaco star ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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