Texaco: Havoline Motor Oil, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - You're going to see a solid steel ball 0:01 destroyed by friction in seconds 0:04 in a regular industry test of motor oil. 0:06 Another will be unharmed 0:08 to prove a new motor oil, Texaco's new Havoline, 0:09 now gives you reserve lubrication. 0:13 Extra lubrication 0:15 beyond the ordinary demands of your engine. 0:16 The test starts with three steel balls. 0:19 Then oil. 0:21 Texaco's new Havoline, 0:22 a top competitive premium. 0:23 Ready? 0:26 Start. 0:27 The same extreme pressure is applied to both. 0:30 Pressure designed to break the limits of lubrication. 0:32 Now look. 0:35 Friction welded metal to metal with the competitive oil. 0:36 The same thing happened 0:39 with the five other leading motor oils. 0:40 But not with new Havoline. 0:42 Now with reserve lubrication. 0:43 That's lubrication you can trust. 0:45 Get Texaco's new all temperature Havoline 0:47 at no increase in price. 0:50 - ♪ You can trust your car to the man who wears the stars. ♪ 0:52 The big, red Texaco star! 0:55
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John W. Hartman Center for Sales Advertising & Marketing History
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- Texaco: Havoline Motor Oil, 1970s (1970s) · Texaco D'Arcy Masius Benton & Bowles (DMB&B)
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