Texaco: Havoline Motor Oil, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer You're going to see a solid steel ball 0:01 destroyed by friction in seconds, 0:04 in a regular industry test of motor oil. 0:06 Another will be unharmed to prove a new motor oil, 0:08 Texaco's new Havoline, now gives you reserve lubrication, 0:11 extra lubrication beyond the ordinary demands 0:15 of your engine. 0:18 The test starts with three steel balls. 0:19 Then oil, Texaco's new Havoline, 0:21 a top competitive premium. 0:24 Ready? 0:26 Start. 0:27 (machine whirs) The same extreme pressure is applied to both. 0:30 Pressure designed to break the limits of lubrication. 0:32 Now look, friction welded metal to metal 0:35 with a competitive oil. 0:38 The same thing happened 0:39 with the five other leading motor oils, 0:40 but not with new Havoline. 0:42 Now with reserve lubrication. 0:43 That's lubrication you can trust. 0:45 Get Texaco's new all temperature Havoline 0:47 at no increase in price. 0:50 (upbeat march) 0:51 ♪ You can trust your car to the man who wears the star ♪ 0:52 ♪ The big, bright Texaco star! ♪ 0:55


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