Texaco: Fire Truck Toy, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (playful music) 0:01 Voiceover Now there's a toy! 0:04 You can get it at your Texaco dealers for $3.98. 0:06 It's a Texaco fire engine, 0:10 Hey, hook up that deluge gun to the garden hose. 0:11 Ready with the water? 0:14 Okay, let her go! 0:15 Man, look at that water gun squirt. 0:18 Way over there! 0:21 How's that for power? 0:22 Just like a real fire engine. 0:25 Hey, watch out there. 0:27 Can't beat that gun to fun. 0:29 And you can't beat this 0:31 for real action. 0:32 Look, a siren! 0:33 And a bell! 0:35 Extend the movable ladders and up you go. 0:37 Boy, that's real fun. 0:40 With a sturdy steel Texaco fire engine. 0:42 Get one at your Texaco dealers. 0:45 It's $3.98 with your purchase of any Texaco quality product. 0:47 ♪You can trust your car ♪ 0:51 ♪To the man who wears the star, ♪ 0:52 ♪ The big, bright, Texaco star! ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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