Texaco Dealers, 1950s

Year Published: 1950s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (fire alarm ringing) 0:01 (mimics revving engine) 0:05 - Give way for the Texaco Fire Engine. 0:08 Narrator How about that? 0:10 Ever see anything so real? 0:11 That's the Texaco Fire Engine. 0:13 Just like the one back there on the firehouse. 0:15 Yes, it's an actual scale model 0:17 of an honest to goodness class A pumper. 0:19 It's got a siren that really works like this, 0:21 (alarm sirens) 0:24 (bell clanking) 0:25 while a bell clanks. And look at that water gun, really squirts water. 0:26 Outdoors, of course. 0:29 (water squirting) Look out, he's going to crash. 0:31 (Texaco Fire Engine crashes) 0:32 No harm that sturdy body's made of steel. 0:33 Isn't she a beaut? 0:36 You can get one from your nearby Texaco dealer. 0:37 While the supply lasts. 0:39 Price is $3.98 with a purchase of any Texaco product. 0:41 Ask mom or dad to inquire about 0:44 this wonderful Texaco Fire Engine 0:46 available exclusively at this sign where 0:48 ♪ You can trust your car to the man who wears the star ♪ 0:51 ♪ The big bright Texaco star ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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