Texaco Dealers, 1950s

Year Published: 1950s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bell ringing) 0:01 (fire siren wailing) 0:05 Boy Gain way for the Texaco fire engine. 0:07 Announcer Nice work, chief. 0:10 Kids sure like fire engines, dads, too. 0:12 And this Texaco fire engine is just like the real thing. 0:14 It's an actual scale model of a real class-A pumper 0:18 with a siren that really works, a bell that clangs, 0:21 a water gun that squirts, for outdoor play, of course. 0:25 And look at that sturdy body. 0:28 Takes a lot of punishment because it's made with steel. 0:30 Makes a wonderful gift for any youngster. 0:33 Want one? 0:35 Get one from your Texaco dealer. 0:36 Price is $3.98 with your purchase of Texaco's fine products, 0:38 a very special offer available exclusively 0:42 at your Texaco dealer while the supply lasts. 0:45 Ask about the amazing Texaco fire engine at this sign where- 0:47 ♪ You can trust your car to the man who wears the star ♪ 0:51 ♪ The big, bright Texaco star ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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