Texaco Anti-Freeze, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - We put this car inside a cold chamber 0:01 to show you how Texaco's anti-freeze and coolant 0:03 can help protect your car against freeze ups 0:06 as well as rust and corrosion all year long. 0:08 Driver I didn't know you guys were going to come formal. 0:12 - We left the car here for 12 hours at 30 below zero. 0:14 Now a frozen cooling system can mean costly repair bills. 0:18 But with Texaco's anti-freeze and coolant 0:21 you don't have to worry. 0:24 Okay. Start her up. 0:30 For test purposes we modified the cooling system slightly 0:33 so you can immediately see it didn't freeze up, 0:36 even at 30 below. 0:39 No other anti-freeze of this type protects better 0:40 against freeze ups. 0:42 Hey, we just got the seal of approval. 0:46 So have your independent Texaco retailer install 0:49 Texaco's anti-freeze and coolant now. 0:52 (bright music) 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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