Texaco, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, I'm Beverly Sills and I'm doing 0:03 what I often do on a Saturday afternoon 0:05 when I'm not singing in an opera. 0:07 I'm listening to an opera. 0:09 The Texaco's live broadcast 0:11 from the Metropolitan. 0:12 Opera needs support 0:13 and Texaco's been helping 0:15 by bringing these Metropolitan broadcasts 0:16 into millions of homes all over America for 37 years. 0:18 Now isn't that a beautiful Texaco station? 0:23 (opera singer trilling) 0:25

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John W. Hartman Center for Sales Advertising & Marketing History

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