Texaco, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 - Hey, this is Bob for Texaco Hope. 0:03 You know while Crosby's been squeezing oranges, 0:05 I've been going places where Texaco is squeezing more oil 0:08 out of our dwindling supplies. 0:11 Like Santa Maria, California, 0:13 where Texaco is getting more oil out than before 0:14 by heating it with steam. 0:17 Down a make-believe oil well. 0:20 Yes, this looks like the place. 0:22 We've reached oil. 0:24 It might take Texaco as long as a year and a half 0:27 to drill a real well 0:29 and go down four miles and spend over a million dollars. 0:30 Then I played a round near a big waterhole, 0:35 a Texaco rig 70 miles out in the Gulf of Mexico, 0:37 in water 260 feet deep, 0:40 where drilling can cost up to six times more than on land. 0:43 The Texaco refinery in Anacortes, Washington, 0:47 busy 24 hours a day, 0:50 turning out gasoline and other petroleum products. 0:51 I saw how Texaco moves its oil around, 0:54 by ship, pipeline and big babies like this. 0:57 And I saw Texaco stations run by independent retailers. 1:01 That can provide you 1:04 with good gasoline and quality products. 1:05 Yeah, I've seen Texaco do the whole job, 1:08 exploration, refining, transportation, and marketing. 1:10 To get you the oil and gasoline you need when you need it. 1:13 See you again from somewhere on the road. 1:17 (helicopter blades whirling) 1:20 At Texaco, we're working to keep your trust. 1:21 (upbeat music) 1:25


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John W. Hartman Center for Sales Advertising & Marketing History


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