Texaco, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Texaco understands what rough roads can do 0:02 to tires and shock absorbers. 0:04 (engine cranking) 0:07 And Texaco understands that lights or radio 0:11 or faulty voltage regulator can take the spark 0:14 out of the battery. 0:17 Texaco understands what the wind, sun, and rain 0:20 do to wipers. 0:24 And that headlights can burn out with age. 0:26 And Texaco understands what road dust and dirt 0:30 do to a car's air filter. 0:33 Driving takes a lot out of a car. 0:36 (upbeat music) 0:38 That's why your independent Texaco retailer wants to help. 0:39 So bring him your car with it's worn wipers, 0:42 tired batteries, and balding tires. 0:45 He wants to replace whatever needs replacing 0:48 and get your car ready for another day. 0:51 At Texaco, we are working to keep your trust. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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