Texaco, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - If you're looking for ways 0:02 to save gasoline and money during the energy shortage, 0:03 Texaco has a little test that may help. 0:06 (car engine noise) 0:10 Question. 0:12 How much more gasoline do you use at 70 than at 50? 0:13 The answer? 0:18 At 70, you use about 25% more gasoline. 0:19 Question. 0:25 For better performance, 0:26 when does it pay to use a premium motor oil? 0:27 High speed driving, hot weather driving, 0:29 stop and go driving. 0:31 The answer? 0:35 All three. 0:36 Question. 0:38 Should you warm your cold engine by idling it? 0:41 Yes or no? 0:43 The answer? 0:44 No. 0:45 Idling wastes gasoline, so warm your engine 0:46 by driving slowly for a mile or so. 0:49 Drive economically. 0:53 You'll save gasoline 0:54 and probably even enjoy driving more. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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