Texaco, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (jaunty music) 0:01 Narrator Once upon a time, 0:04 there were two drivers. 0:05 The not-so-smart driver, 0:07 who got terrible gasoline mileage 0:08 'cause he never took care of himself. 0:10 And the smart driver, who got great mileage 0:12 'cause he'd see his wise friend, 0:15 his independent Texaco retailer, for regular maintenance. 0:17 He'd check under his hood, tune him up. 0:21 He'd check him out. 0:24 Even take him for a test ride. 0:26 His friend got him in great shape for great mileage. 0:28 Now, the not-so-smart driver never ran right. 0:32 He sensed he needed a tune up, 'cause he was eating up fuel. 0:35 He'd idle rough. 0:40 Misfire. 0:41 Even stall! 0:43 Finally, he conked out where there wasn't a friend in sight. 0:44 Our moral? 0:49 Don't be a dumb bunny. 0:50 Be a smart driver. 0:52 Get better gasoline mileage 0:53 and save money and trouble. 0:55 See your independent Texaco retailer. 0:57

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