Texaco, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator The energy shortage. 0:01 You hear about it everywhere now. 0:02 So Texaco invites you to take a little test to show you 0:04 how to save gasoline and money. 0:07 Question, Jackrabbit starts. 0:14 How much gasoline do they waste? 0:16 One, two, or four miles per gallon. 0:18 The answer on the average two miles per gallon. 0:21 So, start and stop slow and easy. 0:24 Question, when do your tires cause you 0:29 to use gasoline, least efficiently? 0:31 The answer, when they're underinflated. 0:35 So, check your tires regularly. 0:37 Question, on short trips, when your engine is cold, 0:40 how much more gasoline does it use? 0:43 30, 50, or 70% more? 0:45 The answer up to 70% more. 0:48 So, combine your errands to cut down on short trips. 0:51 If you watch the way you drive, 0:55 you'll see your mileage go up. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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