Texaco, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (stately orchestral music) 0:01 Announcer Welcome to the Metropolitan Opera House 0:06 in New York. 0:09 Curtain time is still hours away. 0:10 While it's quiet, Texaco, 0:14 the company that has been broadcasting the opera 0:16 for over 30 years, 0:18 would like to take you on a tour of the house. 0:20 Behind the scenes, the hundreds of details 0:25 that go into each performance are carefully pulled together. 0:28 Detailed set designs, 0:33 costumes, lights, props, 0:37 all to enhance the pleasure of you, the opera audience. 0:41 (stately orchestral music) 0:45 We hope having seen this will add to your listening pleasure 0:48 during the next Texaco opera broadcast. 0:51 (stately orchestral music) 0:55
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:12:01