Texaco, 1970s

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 Narrator Texaco's radio broadcasts 0:03 bring opera to people who can't be there. 0:05 Live from the Metropolitan Opera. 0:07 (opera music) 0:10 Texaco's Metropolitan Opera broadcasts, 0:21 the longest running sponsored program in radio history. 0:24 (opera music) 0:27 (applause) 0:46 - Honey, opera really gets to you, doesn't it? 0:51 Narrator Texaco, your ticket to the Met 0:56 for over 40 years. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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