Texaco, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cheerful theatrical music) 0:01 - Hey, this is Bob for Texaco Hope, 0:06 doing my first detergent commercial. 0:08 Hey, you see this? 0:11 It's the large, large family size detergent, 0:12 and it could help get gasoline for your car. 0:16 Watch this amazing demonstration. 0:18 We're soaking this shirt in oil. 0:22 Yuck. 0:25 Now to get that oil out, he squeezes. 0:26 Got most of it, but he can get more out by adding water. 0:28 You think he got it all out, King Kong? 0:32 (group laughs) 0:34 Wrong. Put it in that detergent, squeeze. 0:36 (water splashing) 0:39 See, we got more out. 0:43 - My goodness. 0:46 (audience applauding) 0:47 - Well that demonstrates what we're doing. 0:51 45 years ago Texaco started drilling here. 0:53 Underground water flow increased oil production, 0:56 but not enough. 0:59 To get more oil, 1:01 Texaco's testing away to pump detergent into the ground. 1:02 If it works, it could cost about $70 million 1:05 to get out the millions of barrels 1:08 Texaco thinks are still left here. 1:10 Expensive, 1:12 but as America depends more and more on imported oil, 1:13 we've got to come up with more oil for you right here. 1:16 Texaco, working to keep your trust for 75 years. 1:20 (dramatic music) 1:25