Texaco, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (children chattering) 0:01 (upbeat percussive music) 0:03 Narrator Someone once said, 0:04 men may vary from place to place, 0:05 but children are the same everywhere. 0:08 Happy, carefree, confident in the present 0:11 and hopeful of the future. 0:14 And down here in the Caribbean, 0:19 on the lovely, lively isle of Trinidad, 0:20 they have every reason to be. 0:23 For the present and future of these children 0:24 are as secure as the vast oil reserves 0:27 that lie beneath their scampering feet. 0:29 Oil, which will mean good jobs for many of them, 0:32 professions for others, 0:35 and continued independence, stability, 0:36 and growth for the entire island. 0:38 To help the children of Trinidad 0:44 realize this great potential of theirs, 0:45 Texaco provides both educational opportunities 0:48 and tactical training facilities. 0:51 (tools clanking) 0:54 Those who show the desire and aptitude 0:58 can start as apprentices 1:00 in as many as 27 different occupations. 1:02 Those students who show above average aptitudes 1:05 are given the opportunity for special supervisory positions. 1:08 And gifted students are awarded Texaco scholarships 1:14 to universities in the United Kingdom and Jamaica. 1:17 After their training and schooling are completed, 1:20 these young men have the choice 1:23 of staying with Texaco Trinidad, 1:24 or following any other vocation they wish. 1:26 Many stay, and some rise 1:30 to important positions within the company. 1:32 But the drilling, producing, 1:36 refining and marketing of petroleum products 1:37 require highly skilled men at all levels. 1:40 That is why Texaco Trinidad is happy 1:43 to have found so many able and willing men 1:45 on this tiny island, and proud to work 1:47 hand in hand with them in building 1:50 an even brighter, sounder future. 1:52 Texaco, symbol of worldwide progress through petroleum. 1:56 (dramatic inspirational music) 2:01
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:12:02