Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This overheated radiator 0:01 shouldn't have happened. 0:03 Or this streaked windshield in the rain. 0:05 Or this dead battery here. 0:08 Shouldn't somebody check those things for you every time? 0:10 (upbeat music) 0:14 Announcer Your Texaco dealer does. That's his promise. 0:17 Your Texaco dealer not only promises 0:20 to check the things everyone ought to, 0:22 he'll double check too. 0:24 He'll check your battery. 0:26 (bell rings) 0:28 Double check the battery cables. 0:28 (bell rings) 0:30 Check your oil. 0:31 (bell rings) 0:32 Double check the fan belt. 0:33 (bell rings) 0:35 Check your radiator. 0:36 (bell rings) 0:37 Double check the radiator cap. 0:38 (bell rings) 0:39 Clean your windshield. 0:40 (bell rings) 0:41 And double check the wiper blades. 0:42 (bell rings) 0:43 What's more, your Texaco dealer's service 0:45 and courtesy includes a smile and a thank you. 0:47 That's his promise. 0:49 ♪ You can trust your car ♪ 0:51 ♪ To the man who wears a star ♪ 0:52 ♪ The big bright Texaco star ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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