Texaco, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Haven't you got a wife like this 0:01 who sometimes drives in for gasoline 0:03 with everything on her mind except the family car? 0:05 Then maybe your car needs a friend like this. 0:08 To you, to your wife he's a Texaco dealer, 0:11 but to your car- 0:13 (bright music) 0:14 He's the biggest friend your car has ever had. 0:17 One big reason is his "Big Friend" service. 0:19 He's pledged to give it even without being asked. 0:22 He checks your car's health under the hood. 0:26 Battery, oil, water if needed, 0:29 to keep it from getting thirsty between visits. 0:32 He cleans your car's windshield 0:35 to help it see where it's going. 0:38 He does it for your car unasked, 0:40 and shows its driver- 0:42 - Thank you. 0:44 - Courtesy. Get "Big Friend" service at Texaco 0:46 from local dealers like these. 0:48 (bright music) 0:50 ♪ You can trust your car to the man who wears the star ♪ 0:51 ♪ The biggest friend your car has ever had ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:17:59