Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator A dead battery could mean 0:01 a lot of trouble here. 0:02 So could an overheated radiator out here. 0:04 Or even a dirty windshield at a time like this. 0:07 Shouldn't somebody check things like that for you, 0:10 every time? 0:12 (energetic music) 0:14 Your Texaco dealer does. 0:17 That's his promise. 0:19 You're Texaco dealer not only promises 0:20 to check the things everyone ought to, 0:22 he'll double check, too. 0:24 He'll check your battery (chime dings). 0:26 Double check the battery cables (chime dings twice). 0:28 Check your oil (chime dings). 0:30 Double check the fan belt (chime dings twice). 0:33 Check your radiator (chime dings). 0:35 Double check the radiator cap (chime dings twice). 0:38 Clean your windshield (chime dings) 0:40 and double check the wiper blades (chime dings twice) 0:42 What's more, you're Texaco dealer's 0:45 service and courtesy includes a smile and a thank you. 0:46 That's his promise. 0:49 (energetic music) 0:50 ♪ You can trust your car ♪ 0:51 ♪ To the man who wears the star ♪ 0:52 ♪ The big, bright, Texaco star ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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