Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is vacation driving in Douglas, Wyoming. 0:01 And this is vacation driving in Douglas, Arizona. 0:04 Two areas different in climate, temperature, altitude. 0:07 That means they need different gasolines. 0:11 That's why for each area, 0:13 ♪ Texaco Sky Chief ♪ 0:14 ♪ It's localized for you ♪ 0:17 Localized, blended specially 0:21 to fit your climate, temperature, altitude. 0:22 This new map at the Texaco Sky Chief pump 0:27 shows you the area Sky Chief is made for. 0:29 A blend that's changed throughout the year, 0:32 so you always get fast starts, 0:34 quick warm ups, extra mileage. 0:36 ♪ Texaco Sky Chief ♪ 0:38 ♪ It's localized for you ♪ 0:40 Localized, blended specially 0:44 to fit your climate, temperature, altitude. 0:46 Get it at this sign. 0:48 ♪ You can trust your car to the man who wears the star ♪ 0:50 ♪ The big bright Texaco star ♪ 0:53

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John W. Hartman Center for Sales Advertising & Marketing History

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