Texaco, 1960s

Year Published: 1960s

Creator: Texaco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer You dress your family for where you live. 0:01 (bright playful music) 0:04 You prepare your car for where you live. 0:07 (bright lively music) 0:09 Now, get the gasoline blended for where are you live. 0:10 (Texaco jingle music) 0:13 ♪ Texaco Sky Chief, it's localized, for you ♪ 0:15 (dramatic upbeat music) 0:19 Localized, blended specially to fit your climate, 0:20 temperature, altitude. 0:24 This new map at the Texaco Sky Chief pump 0:27 shows you the area Sky Chief is made for. 0:29 A blend that's changed throughout the year 0:32 so you always get fast-starts, 0:34 quick warm-ups, extra mileage. 0:36 (Texaco jingle music) 0:38 ♪ Texaco Sky Chief, it's localized, for you ♪ 0:39 (dramatic upbeat music) 0:43 Localized, blended specially to fit your climate, 0:44 temperature, altitude. 0:47 Get it at this sign. 0:48 (Texaco jingle music) 0:49 ♪ You can trust your car to the man who wears the star ♪ 0:50 ♪ The big, bright, Texaco star ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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