T.V. commercials: four types
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A series of commercials using different approaches: hard sell, with emphasis on product and brand name; hard sell message with soft sell approach; soft sell, in which the emphasis is not solely on the product; and the testimonial technique for viewer identification. Products featured: Tarax, ANZ Christmas Club, ANZ Travel, Export Action, ANZ Cheque Account, Sidchrome.
Sources
- 16mm Filmography (legacy record) — title, description, catalog record
Original permalink · Record added 2026-01-23 04:06:19