Story Of Menstruation

in Mental Hygiene. SPONSOR: International Cellucotton Products Co. PRODUCTION CO.: Walt Disney Productions. RESOURCES:Copyright 1Nov46 MP1355; A. Bertrand Channon, “Classroom Films,” Sat Rev, Sept. 11, 1948, 46; Leah L.Anderson, “The Subject Was Most Delicate, but Careful Planning Produced Good P.R. Film,” Pr Ink 230(Mar. 3, 1950): 35–37; Joan Jacobs Brumberg, The Body Project: An Intimate History of American Girls(New York: Random House, 1998), 47; Mental Hygiene, 209. HOLDINGS: LC.Film for young women sponsored by the manufacturer of Kotex feminine napkins. The filmencourages proper hygiene and a healthy attitude and explains menstruation through animateddrawings. Disney tested the storyboard in several regions and had the animators generalizethe anatomical features. The only advertising is a picture of a Kotex box. NOTE: Released inAnscocolor. According to Joan Jacobs Brumberg, approximately 93 million American women,mostly teenagers, viewed The Story of Menstruation. The booklet Very Personally Yours wasoften distributed after school screenings.