Squibb: Sweeta Lumps, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (suspenseful music) 0:01 Narrator Hey, like to break that sugar habit 0:05 without giving up sweetness? 0:07 Now it's simple. 0:10 With the little giant of sweeteners, 0:12 Sweeta lumps from Squibb. 0:14 Sweeta lumps, the no calorie sweetener 0:16 that's so much like sugar. 0:18 See, Sweeta lumps look just like sugar, 0:20 and you use Sweeta lumps just like sugar. 0:24 One lump of Sweeta equals one lump of sugar. 0:27 And Sweeta lumps sweeten just like sugar, 0:29 not bitter like some artificial sweeteners, 0:32 but there is one difference 0:35 between a lump of Sweeta and a lump of sugar. 0:37 There's not a single calorie and a lump of Sweeta. 0:40 See how easy it is to break the sugar habit? 0:43 With new Sweeta lumps from Squibb. 0:48 The no calorie sweetener that's so much like sugar. 0:50 Uh, one lump or two? 0:54 Sweeta, the little giant of sweeteners. 0:57 With some no calories sweeteners, 1:04 one, two, just won't do. 1:06 Three, four, drop some more. 1:08 Five, six, more to mix. 1:11 Seven, eight, what a wait. 1:14 Hold it. Don't swear off no calorie sweeteners. 1:17 Switch to Sweeta. 1:20 One, two, is all you do. 1:22 Sweeta is concentrated. 1:25 That's important, because you can be sweet talked 1:27 by bigger bottles that look like they go a long way. 1:29 Remember, it's not the size. 1:33 It's the sweetness that counts. 1:34 And Sweeta, that little giant of sweeteners 1:36 gives it to you in just two drops. 1:39 Sweetness that tastes like sugar, but no calories. 1:42 Use it in coffee, 1:45 on grapefruit, 1:48 and all your summer drinks, 1:51 and save more than 6,000 calories every little bottle. 1:53 Get Sweeta in concentrated liquid 1:57 or handy tablet form. 1:59 Sweeta from Squibb. 2:01