Squibb: Sweeta, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator With some no-calorie sweeteners 0:01 one, two, (bell sound) just won't do, 0:03 three, four, (bell sound) drop some more 0:05 five, six, (bell sound) more to mix. 0:08 Seven, eight. (bell sound) What a wait! 0:10 Hold it, don't swear off no-calorie sweeteners. 0:14 Switch to Sweeta! 0:17 One, two (bell sound) is all you do. 0:19 (easy, light music) 0:21 Sweeta's concentrated. 0:22 That's important because you can be sweet talked 0:24 by bigger bottles that look like they go a long way. 0:26 Remember, it's not the size, 0:30 it's the sweetness that counts, 0:31 and Sweeta, the little giant of sweeteners 0:33 gives it to you in just two drops. 0:36 Sweetness that tastes like sugar, but no calories. 0:39 Use it in coffee, (bell sound) 0:42 on grapefruit (bell sound) 0:45 and all your summer drinks (bell sound) 0:48 and save more than 6,000 calories every little bottle. 0:50 Get Sweeta, Squibb's Concentrated Sweetener 0:54 at your drug store. 0:57

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