Squibb: Sweeta, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator There's enough sweetness for 380 ice drinks 0:01 in this one little bottle of Sweeta, 0:06 the little giant of sweeteners from Squibb. 0:09 Just two drops of Sweeta give you all the sweetness 0:13 of two, four, six, eight drops 0:17 of another leading no-calorie sweetener. 0:22 Reason? 0:24 Sweeta is concentrated. 0:25 An exclusive patented formula concentrate sweetness 0:27 so that every drop counts. 0:30 Sweetness that tastes like sugar but no calories. 0:33 Use it in coffee, on grapefruit and all your summer drinks, 0:36 and save more than 6,000 calories every little bottle. 0:44 Look for Sweeta in concentrated liquid 0:49 or handy tablet form, both at your drugstore. 0:52 Sweeta, the little giant of sweeteners from Squibb. 0:56


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