Squibb: Sweeta, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 Narrator With some no-calorie sweeteners, 0:02 one, two, just won't do. 0:03 Three, four, drop some more. 0:06 Five, six, more to mix. 0:08 Seven, eight, what a wait. 0:11 Hold it. 0:14 Don't swear off no-calorie sweeteners, switch to Sweeta. 0:15 One, two, is all you do. 0:19 (upbeat music) 0:21 Sweeta's concentrated. 0:23 That's important because you can be sweet-talked 0:24 by bigger bottles that look like they go a long way. 0:26 Remember, it's not the size, it's the sweetness that counts 0:30 and Sweeta, the little giant of sweeteners, 0:34 gives it to you in just two drops. 0:37 Sweetness that tastes like sugar, but no calories. 0:39 Use it in coffee, 0:43 (bell dings) 0:44 on grapefruit, 0:45 (bell dings) 0:46 and all your summer drinks 0:48 (bell dings) 0:49 and save more than 6,000 calories, every little bottle. 0:51 Get Sweeta, Squibb's concentrated sweetener, 0:55 at your drug store. 0:58

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