Squibb: Sweeta, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (jaunty music) 0:01 Announcer Ever notice people who use Sweeta? 0:12 Almost everybody does. 0:15 Sweeta, the no calorie sweetener in the little bottle. 0:17 Sweeta's the concentrated one. 0:20 Just two drops are the same as one teaspoon of sugar, 0:22 but without the calories. 0:26 Sweet idea? Sweeta's as a sweet tasting as sugar, 0:27 with no aftertaste. 0:30 And no guesswork whether you need six, eight, 0:31 or 10 drops. 0:33 Just two drops of Sweeta are all it takes. 0:34 At that rate, a little Sweeta goes a long way, 0:37 a lot longer than the liquid sweeteners 0:40 in the big six ounce bottles. 0:42 In fact, if you kept count 0:43 you'd find there's enough sweetening power 0:45 in one little bottle of Sweeta 0:47 to sweeten 380 cups of coffee. 0:49 That's about a hundred more than the ones 0:51 in the big bottles. 0:53 Sweeta, the little giant of sweeteners. 0:54 from Squibb. Also available in tablet or granule form. 0:56

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