Squibb: Sweeta, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music playing) 0:02 Narrator Ever notice people who use Sweeta? 0:07 Almost everybody does. 0:09 Sweeta, the no calorie sweetener in the little bottle. 0:10 Sweeta is the concentrated one, 0:15 just two drops are the same as one teaspoon of sugar 0:16 but without the calories, sweet idea. 0:21 Sweeta's as sweet tasting as sugar with no aftertaste 0:24 and no guesswork whether you'll need six, eight or ten drops 0:27 just two drops of Sweeta are all it takes. 0:31 At that rate, 0:34 a little Sweeta goes a long way, 0:35 a lot longer than the liquid sweeteners 0:37 in the big six ounce bottles. 0:38 In fact, if you kept count 0:40 you'd find there's enough sweetening power 0:42 in one little bottle of Sweeta 0:44 to sweeten 380 cups of coffee or iced tea. 0:45 That's about a hundred more than the ones 0:48 in the big bottles. 0:50 Sweeta, the little giant of sweeteners. 0:51 From Squibb. 0:54 (upbeat music playing) 0:55

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