Squibb: Sweeta, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (rhythmic swing music) 0:03 - Ever notice people who use Sweeta? 0:12 Almost everybody does. 0:15 Sweeta, 0:17 the no calorie sweetener in the little bottle. 0:18 Sweeta's the concentrated one. 0:20 Just two drops are the same as one teaspoon of sugar, 0:22 but without the calories! 0:26 Sweet idea? 0:27 Sweeta's as sweet tasting sugar with no aftertaste 0:28 and no guesswork whether you need six, eight, or 10 drops. 0:31 Just two drops of Sweeta are all it takes. 0:34 At that rate, 0:37 a little Sweeta goes a long way, 0:38 a lot longer than the liquid sweeteners 0:40 in the big six ounce bottles. 0:42 In fact, if you kept count, 0:43 you'd find there's enough sweetening power 0:45 in one little bottle of Sweeta 0:47 to sweeten 380 cups of coffee. 0:49 That's about a hundred more 0:51 than the ones in the big bottles. 0:52 Sweeta, the little giant of sweeteners from Squibb. 0:54 Also available in tablet or granule form. 0:57

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:36:44