Squibb: Sweeta, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator There's enough sweetness for 380 iced drinks 0:02 in this one little bottle of Sweeta, 0:06 the little giant of sweeteners, from Squibb. 0:09 Just two drops of Sweeta give you all the sweetness 0:14 of two, four, six, eight drops 0:17 of another leading no calorie sweetener. 0:23 Reason? Sweeta is concentrated. 0:25 An exclusive patented formula concentrates sweetness 0:28 so that every drop counts. 0:31 Sweetness that tastes like sugar but no calories. 0:33 Use it in coffee, on grapefruit, 0:37 in all your iced drinks. 0:41 And save more than 6,000 calories every little bottle. 0:45 Look for Sweeta in concentrated liquid 0:51 or a handy tablet form. 0:54 Sweeta, the little giant of sweeteners, from Squibb. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:36:43