Squibb: Sugarcane 99, 1960s

Year Published: 1960s

Creator: Squibb D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (light music) 0:01 Announcer Now there is an amazing new sugar discovery, 0:02 Sugarcane 99. 0:04 - That's sugar, all right. 0:07 Announcer No it's Sugarcane 99. 0:09 Use it spoon for spoon like ordinary sugar 0:11 but get less than half the calories. 0:14 Sugarcane 99, spoon for spoon, half the calories 0:16 but all the sweetness of ordinary sugar. 0:20 - That's sugar, all right. 0:23 Announcer No it's Sugarcane 99. 0:24 It just tastes the same. 0:26 Half the calories are gone. 0:28 New, lighter Sugarcane 99, an amazing sugar discovery. 0:30 - That's sugar, all right. 0:40 Announcer No it's Sugarcane 99. 0:42 One spoonful has all the sweetness 0:44 of a spoon of ordinary sugar, 0:46 but with less than half the calories. 0:47 - What discovery is this? 0:50 - A new sugar discovery. 0:52 - Amazing. 0:54 Announcer Sugarcane 99. 0:56

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